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Disruptive Innovation: A Catalyst for Change in Business and Market Modeling
Babatunde Kujore article

The  disruptive  innovation  theory  was  coined  by Christensen (n.d.) as “A process by which a product or service takes root initially in  simple applications at the bottom of  a market  and  then  relentlessly  moves  ‘up  market’,  eventually displacing established competitors”. An approach used by new entrants to undermine incumbents is the release of a service or product into new or unattractive market. By catering to an undefined market can provide the entrant the ability to grasp competitive control and dominate the market). In other cases entrants provide  new products or services,  which captivate a new audience  though the  offering in  substantial  quality, but increased improvement  overtime either  by the  entrant or  fast second firms can hinder the ability of incumbents to compete.


At the forthcoming South West Regional E-Commerce Summit & Expo from  Monday 23rd - Wednesday 25th March, 2020 at NuStreams Conference & Culture Centre. There will be over 30 speakers delivering 40+ hours of content across 24+ sessions. Delegates will have an unprecedented opportunity to hear exclusive, brand-new content from speakers that will be addressing the power of market-creating innovation, understanding the job your product or service is hired to do & how innovation increases the odds of success. – Many for the very first time!

Furthermore at the summit you will learn about the latest technologies, trends and business models and interact with the ecosystem to embrace innovation.

Through generous contributions from our sponsors and partners, we are pleased to offer attendance scholarships for those in need of financial assistance to attend the 2020 Innovation Kitchen.


REGISTER NOW to be a part of it: Three easy ways!



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