News & Updates

Nigeria is one of the world’s leading business locations on the African continent. But when it comes to doing business in Nigeria, there are several challenges confront a typical Nigerian business. In 2016, out of 189 countries, Nigeria was ranked 169th in the World Bank’s Ease of Doing Business Report. 80% of new businesses and startups in Nigeria fail within the first 3 years. Doing business in Nigeria could be a wonderful experience when your business venture succeeds, however...

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Last updated 10 hrs ago

Mobile Commerce (M-Commerce)
Babatunde Kujore article

Mobile commerce popularly known as m-commerce is actually just a subset of e-commerce. The term itself was coined in 1997 by Kevin Duffy. It is essentially a way of carrying thousands and millions of retail shops in your pocket. Very simply put M-commerce entails the e-commerce transactions done with a mobile phone. So M-commerce is the use of mobile phones to conduct any type of business transaction. It takes the help of the e-commerce background and WAP technology. The use of wireless te...

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Last updated 2 days ago

Today I want to explore a common question that I’m asked, and a question I had when I first started my online business; how much money does it take to start an online business? There’s a common misconception about what it really costs to get started. Most people, including me at one point, think that it requires loads of money. I understand how that can be discouraging. You may be thinking, “Well, I don’t have any funds. How could I really start a business?” B...

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Last updated 4 days ago

Small and Medium Businesses (SMBs) are a rising phenomenon that has a high growth rate across many countries. This massive surge is more noticeable in the developing countries. As budget cuts are being made in many industries, the best option for businesses of all sizes is to go digital. In today’s complex and fast paced world where everything is going digital, SMBs have realised that they cannot stay aloof if they want success. You have to gradually build an online presence that reflec...

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Last updated 5 days ago

Email Marketing Trends For 2020
Babatunde Kujore article

It’s time to start looking ahead to what 2020 may bring with our annual series of blogs dedicated to the biggest marketing trends for the year ahead. Outside the world of marketing, things are increasingly unpredictable. Rewind back to 2010 and you’d be hard-pressed to find anybody capable of predicting the decade that was about to unfold. Luckily for us, however, marketing trends - and digital trends, in particular - are slightly more predictable. With the amount of data we ha...

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Last updated 6 days ago

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