The Nigerian consumer landscape is set for a multitude of shifts. By 2025, 55% of Nigerians will live in cities or towns as a result of 50% growth in population in urban areas, which represents the fastest urban growth rate globally, ahead of China and India.
This was just one of a wealth of insights that emerged at a recent Nielsen event in Lagos, which looked at whether retailers and manufacturers are equipped to beat the odds they are facing in Nigeria by anticipating and preparing for the future.
Speaking at the event, Nielsen Nigeria managing director Ged Nooy said: “Everyone is fighting for growth and competition for consumers’ wallets has never been tougher. In a challenging environment, finding opportunities with the right insights becomes key to help beat the odds.”
At the forthcoming South West Regional E-Commerce Summit & Expo from Monday 23rd - Wednesday 25th March, 2020 at NuStreams Conference & Culture Centre. There will be over 30 speakers delivering 40+ hours of content across 24+ sessions. Delegates will have an unprecedented opportunity to hear exclusive, brand-new content from speakers that will be addressing the power of market-creating innovation, understanding the job your product or service is hired to do & how innovation increases the odds of success. – Many for the very ﬁrst time!
Furthermore at the summit you will learn about the latest technologies, trends and business models and interact with the ecosystem to embrace innovation.
Through generous contributions from our sponsors and partners, we are pleased to offer attendance scholarships for those in need of ﬁnancial assistance to attend the 2020 Innovation Kitchen.
REGISTER NOW to be a part of it: Three easy ways!
BY EMAIL: Info@summitexpo.com.ng
TELEPHONE & WHATSAPP: +2347037325246
To read the full write-up Follow the Link: https://innovationkitchen.com.ng/tools/classplayer/get/object_name/Application_Article_View/?article_url=/2020/02/26/major-shifts-nigerias-consumer-landscape.html
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