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When You Can’t Innovate, Copy
Babatunde Kujore article

Yet, the focus on entrepreneurship training and startup intervention programs has centered on innovation. Few people ask entrepreneurs to go out there and copy others. While innovation funds are common, it’s rare to read of imitation funds. Innovation has become a buzzword that connotes respect and profitability. It is seen as the fulcrum that will propel a business to success. So, firms are encouraged to invest in R&D to outflank competitors with potentially better products that could win markets and generate better margins. The push to the top of the innovation index means that some companies will try to avoid what others have done — even when others are yielding better results.

https://hbr.org/2012/05/when-you-cant-innovate-copy

 

At the forthcoming South West Regional E-Commerce Summit & Expo from  Monday 23rd - Wednesday 25th March, 2020 at NuStreams Conference & Culture Centre. There will be over 30 speakers delivering 40+ hours of content across 24+ sessions. Delegates will have an unprecedented opportunity to hear exclusive, brand-new content from speakers that will be addressing the power of market-creating innovation, understanding the job your product or service is hired to do & how innovation increases the odds of success. – Many for the very first time!

Furthermore at the summit you will learn about the latest technologies, trends and business models and interact with the ecosystem to embrace innovation.

Through generous contributions from our sponsors and partners, we are pleased to offer attendance scholarships for those in need of financial assistance to attend the 2020 Innovation Kitchen.

 

REGISTER NOW to be a part of it: Three easy ways!

WEBSITE: https://summitexpo.com.ng/e-commerce/registration

BY EMAIL: Info@summitexpo.com.ng

TELEPHONE & WHATSAPP: +2347037325246

To read the full write-up Follow the Link:  https://innovationkitchen.com.ng/2020/02/20/when-you-cant-innovate-copy.html?fbclid=IwAR0_wbcyc5WA86iehdZJ5D30GZo1ZTBjHAKa19A29kcGN6Ceeiof4QZEsgM

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